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How companies tell customers what to love

http://blogs.hbr.org –

What determines innovation? Customers articulating their needs or visionaries telling people what they need? By looking at Apple, you will find its secret is telling what people should love.

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Mariners's picture
Submitted by Mariners 2 years 1 week ago – Made popular 2 years 1 week ago
Category: Marketing   Tags:

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